Outlaws and Renegades is a Corrales New Mexico based collective of artisans and writers that wanted an eCommerce website to market their collection of Southwest themed experiences.
Outlaws and Renegades is a Corrales New Mexico based collective of artists, writers, and craftspeople.
Outlaws and Renegades offers Southwest themed experiences through books, art, crafts and jewelry. They also host historic trail horseback tours and overnight adventures. I examined their current marketing materials, font choices, and imagery to create a Style Guide for focusing the site UI and keeping a consistent brand message. The UX descended form the desired content and had to simply and logically lead potential customers through the journey they desired; whether it was an historic trail ride, purchasing a book from a Southwestern themed author, or purchasing Southwestern themed art, crafts or jewelry from the marketplace.
A calendar and booking portal was needed for the trail rides, and the books required a digital download or print on demand function. A marketplace portal was needed for the arts, crafts, and jewelry, so it could be purchased and shipped per individual item from the artist.