Jagged Little Pixel needed a Brand Strategy to focus their marketing and implement an eCommerce website.
Jagged Little Pixel is a clothing boutique in Seattle Washington.
Jagged Little Pixel had a business plan, but needed help with Branding and an eCommerce website to showcase their clothing catalog.
Along with needing a modern, responsive website to showcase their catalog, they also a Logo and Brand Guidelines. After a discovery session I designed a simple logo that would symbolize the Jagged Little Pixel qualities of being dark, sarcastic and having a "jagged little edge." From there I created a Style Guide for the Jagged Little Pixel brand that they could use for their website design, and to coordinate all their marketing strategy and materials.
After the Style Guide was approved, I began developing a custom Woo-Commerce template as a framework for their website. I created templates for the Home page, the Blog, and all the Shop catalog and checkout pages. Once I had the image assets and copy content, I populated all the necessary pages. Since Jagged Little Pixel wanted to sell online and collect customer account information, they needed the site to be secure, so I set up SSL certification, and added a Privacy Settings page and a cookie modal. I also added plugins for security, a firewall, SEO and analytics tracking. Finally I connected the front and back end of the shop and added PayPal and Stripe payment portals, and MailChimp integration to collect email address for CRM.