Jagged Little Pixel


Jagged Little Pixel needed a Brand Strategy to focus their marketing and implement an eCommerce website.

Jagged Little Pixel

Jagged Little Pixel is a clothing boutique in Seattle Washington.

Brand Strategy and eCommerce.

Jagged Little Pixel had a business plan, but needed help with Branding and an eCommerce website to showcase their clothing catalog.

Along with needing a modern, responsive website to showcase their catalog, they also a Logo and Brand Guidelines. After a discovery session I designed a simple logo that would symbolize the Jagged Little Pixel qualities of being dark, sarcastic and having a "jagged little edge." From there I created a Style Guide for the Jagged Little Pixel brand that they could use for their website design, and to coordinate all their marketing strategy and materials.

Woo-Commerce website.

After the Style Guide was approved, I began developing a custom Woo-Commerce template as a framework for their website. I created templates for the Home page, the Blog, and all the Shop catalog and checkout pages. Once I had the image assets and copy content, I populated all the necessary pages. Since Jagged Little Pixel wanted to sell online and collect customer account information, they needed the site to be secure, so I set up SSL certification, and added a Privacy Settings page and a cookie modal. I also added plugins for security, a firewall, SEO and analytics tracking. Finally I connected the front and back end of the shop and added PayPal and Stripe payment portals, and MailChimp integration to collect email address for CRM.

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