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Jagged Little Pixel
Brand Identity and eCommerce

Project Description

Jagged Little Pixel needed a Brand Strategy to focus their marketing and implement an eCommerce website.

Project Skill Set

Brand Strategy
Web Design Web Development

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Project Challenge

Jagged Little Pixel is a clothing boutique in Seattle Washington. They had a business plan, but needed help with Brand Identity and an eCommerce website to showcase their clothing catalog.

Jagged Little Pixel needed a Brand Style Guide and a Logo to express their brand persona of being dark and sarcastic, and having a "Jagged little edge." Their products and eCommerce website needed to reflect that mood as well.

The eCommerce website needed to be easy to update, have a blogging component to help with organic SEO traffic, and interface with their product payment and delivery providers.

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style guide
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Project Solution

Brand Strategy

Jagged Little Pixel needed a Logo and Brand Guidelines. After a discovery session I designed a simple logo that would convey the Jagged Little Pixel qualities of being dark, sarcastic and having a "Jagged little edge." From there I created a Style Guide for the Jagged Little Pixel brand that they could use for their website design, and to coordinate all their marketing strategy and materials.

Woo-Commerce website

After the Style Guide was approved, I began developing a custom Woo-Commerce template as a framework for their website. I created templates for the Home page, the Blog, and all the product catalog and checkout pages for the Shop. Once I had the image assets and copy content, I populated all the necessary pages. Since Jagged Little Pixel wanted to sell online and collect customer account information, they needed the site to be secure, so I set up SSL certification, and added a Privacy Settings page and a cookie modal. I also added plugins for security, a firewall, SEO and analytics tracking. Finally I connected the front and back end of the shop and added PayPal and Stripe payment portals, and MailChimp integration to collect email address for CRM.

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product page
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Project Summary

Jagged Little Pixel now has Brand Guidelines in place to coordinate their marketing and social media posts with their new eCommerce website. After training them on how to use the Woo-Commerce backend and the SEO plugin to write keyword driven blog posts to boost organic traffic, they are able to run the shop remotely from wherever they want to be.

What's up with the Ravens?

My father's ancestors originated on the Island of Corvo in the Azores. "o Corvo" means Crow or Raven in Portuguese. My father always considered Crows and Ravens good luck, and would call out "Hello brother!" whenever he would see one.


I find the large, black birds fascinating. Crows and Ravens are highly intelligent, and have the ability to recognize faces and use tools. They are also able to teach those skills to their offspring.