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Fact of the Day 1
Web Design and Development

Project Description

Fact of the Day 1 is a startup transitioning from the Medium blogging platform to a self hosted website.

Project Skill Set

Web Design
Web Development
Interaction Design

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Project Challenge

Fact of the Day 1 is a startup blog about business, technology, and intriguing ideas. It features whiteboard images and detailed descriptions in every post. With over 300 posts it has outgrown the Medium blogging platform. Fact of the Day 1 wanted their own custom domain to better engage subscribers. They needed a dynamic CMS to easily update the blog with regular posts, as well as robust Analytics and SEO tracking. Several CMS platforms were researched and it was decided to move the blog to the Webflow CMS platform.

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Project Solution

I designed and developed a minimalist, modern, responsive website for Fact of the Day 1 on the Webflow platform with custom micro-interactions and animations. I structured the CMS collection lists to sort and deliver the blog posts in daily and weekly groups. I created the icons for the search category tags and added a filtered search function so the posts could be searchable through the categories and tags. I then added sharable social media links, and Like/Dislike Buttons. Finally I built a Popular post tracking function with custom code embeds to sort the post view count as counted by Google Analytics.

Several beta tests were run to determine the best UI/UX design for the the website layout structure.

After approval of the design I added a comment page via another code embed for a 3rd party application.

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Project Summary

Fact of the Day 1 is a startup that wanted a minimalist, modern website to display their blog posts about business and technology. and better engage subscribers. The whiteboard driven blog posts are the main focus, so they needed micro-interactions and animations that are engaging, but not distracting. Beta tests were run with a select focus group to determine which UI/UX design iteration was the most engaging and easy to navigate. Once all the blog posts were transferred into the Webflow CMS database, the startup went live.

After 90 days Fact of the Day 1 had increased their subscriber count from 11,500 to over 45,000!

What's up with the Ravens?

My father's ancestors originated on the Island of Corvo in the Azores. "o Corvo" means Crow or Raven in Portuguese. My father always considered Crows and Ravens good luck, and would call out "Hello brother!" whenever he would see one.


I find the large, black birds fascinating. Crows and Ravens are highly intelligent, and have the ability to recognize faces and use tools. They are also able to teach those skills to their offspring.